TicketRiver Blog

Event of the Week, Fundraisers

Event of the Week: Cultura Caliente Dance Performance

By Lance April 2, 2012

Student Dance Performance Scholarship Fundraiser

Cultura Caliente means “hot culture.” This year’s Cultura Caliente Dance Performance Scholarship Fundraiser at Watsonville High School, in Watsonville, CA, was hot, hot, hot!

The annual dance show is in its ninth year. The goal of the event is to raise money for scholarships for that year’s outgoing seniors who are continuing on to college, as well put on a show. Produced by the WHS Dance Club, the 2012 performance was on March 23, and featured 29 individual acts.

The show was a big hit. “Each year we do this and the end result is everyone loves the show!” said Rosa Chavez-Rocha, who works in Technology Services for the Pajaro Valley Unified School District, and is the Business House Manager for the event. She says the students, performers and energy are “very well received in our community.”

The Cultura Caliente Dance Performance is a diverse dance concert. High school student performers from various Pajaro Valley Unified School District schools and dancers from local dance organizations performed dances from a variety of traditions and from around the world. Dances included salsa, hip hop, ballet, folklorico, Congolese, Brazilian, tango, swing, and aerial dances. The WHS Drama Dancers performed a piece from “Little Shop of Horrors”, and The Disciples of Hip Hop performed a tribute to Michael Jackson.

The one-night fundraiser raised $2500. A performance event like Cultura Caliente requires a lot of planning and cooperation. Chavez-Rocha says, “patience, organization, and adult helpers to run the show” are the keys to success.

Of course, what’s a performance without an audience? Students, teachers, staff members and Dance Club members got the word out about the event. They sold tickets, and sent emails to friends and family members. Local news source, The Register Pajaronian, uploaded a video of students rehearsing for the event onto Youtube. Chavez-Roche also used the web to promote the event. “We post on our school district web page, our school site web page and I also used a guestbook link page to provide those interested to buy online thru Ticker River…since it’s a school fundraiser mostly all purchased at the box office at the school site.”

The one night fundraiser raised $2500. A performance event like Cultura Caliente requires a lot of planning and cooperation. The collaboration of dancers, backstage workers, students and adults is a lot to manage. Chavez-Rocha says, “patience, organization, and adult helpers to run the show” are the keys to success.

Cultural Caliente rehearsal at Watsonville High School