TicketRiver Blog

Event of the Week

Event of the Week: SCAOR Magic Show

By Lance Trebesch June 18, 2013

Sussex County Association of REALTORS® Entertains with Magician Rich Bloch

June 9th was a night of magic with the Delaware’s Sussex County Association of REALTORS ® (SCAOR) Community Service Foundation’s magic show by world renowned magician, Rich Bloch. The event was held at the Dickens Parlour Theatre at Millville Delaware, and proceeds of the event went toward the foundation, a 501C3 public charity, and Sussex County Habitat for Humanity.

Audrey Serio, a Certified Residential Specialist at REMAX By The Sea, explained more about the event’s main act.

“The event was a fundraiser which was done by our SCAOR Community Service Foundation with funds going to our local Habitat for Humanity. It was held at a local venue—Dickens Parlour Theatre—which is owned by a worldwide known magician who is from Washington DC but has a summer home here,” said Serio. “[Bloch] performs all across the country as well as many countries…and he also does shows on cruise ships. He and his wife both are prominent attorneys. Magic is his hobby. He also had another magician from LA in attendance as well.”

Serio also talked more about the theater itself. “The theater is small—holding about 60 people. There is also a small separate facility for serving food and drinks. We had a light early supper at 6:00 and the show at 7:30 with coffee and drinks following with personal magic performed to small groups.”

To get the word out about the event, Serio said emailing was one of the main promotion strategies. “We emailed to REALTORS® in our association, others who had attended our other functions, made posters and placed in strategic spots as well as other Real Estate offices,” she said. “Habitat [for Humanity] also promoted it on their website and newsletter as well.”

Except for a couple of tickets, Serio said, the event was sold out and was a hit. “It was great to see the varied group of people from different areas—government, attorneys, families, realtors, Habitat supporters and the list goes on,” she said. “Everyone laughed and participated. Everyone was surprised that they had such a fun evening and that it was true professional magic performed.”

If you want to put on an event similar to this one, Serio has some advice. “Promotion is the key. We also had all of the food donated by local restaurants. It was certainly a work performed successfully by a few. Sometimes the fewer involved in the planning, [the] easier it goes.” Creating a flyer that properly represents your event is also key. “Our flyer from your site gives you the feel for the event,” said Serio.