TicketRiver Blog

Event of the Week

Event of the Week: Jimmy McCallum Memorial

By Lance Trebesch April 28, 2014

Memorial for Jimmy McCallum Raises Funds for Future Racers

April 19th was a time for celebration and remembrance. A memorial and life celebration for Jimmy McCallum was held at the Thompson Speedway Club House in Thompson, Connecticut.

Jim4McCallum, who passed away September 2013, was a legend in the pro stock racing world. McCallum’s racing career spanned four decades and his accolades include being named the 1969 Sportsman Champion and back-to-back titles in the Grand American division in 1971 and 1972.

The event, thrown by his daughter, Lisa Fuller, was a Vegas-themed event that featured appetizers, music, and Vegas-style entertainment like Texas Hold-Em. The event was also a fundraiser for the Little T Speedway, its young racers, and the speedway’s need for a new scoreboard. Donations started at $35.00.

To get the word out, Fuller used different online outlets. “We used a lot of social media like Facebook and email,” she said. “Our event focused on the racing community and today it is so much easier to reach out to different organizations for support. Then in turn it makes reaching out to their community and asking them to help spread the word so much easier. It is opening season in this area so I personally visited several race venues and passed out the posters and flyers that I had made[.]”

Old race 2Unfortunately, rain caused some race venues to reschedule their events and cancel. “This is to be expected,” said Fuller. “We did have many people reach out and support us with generous donations, that could not attend and we did reach our goal to purchase a scoreboard in my father’s memory.”

Fuller appreciated how the event brought together people who had affected her father’s life, saying that  “[a]ll the amazing people who I met that my father had helped or inspired in is 69 years of life” was a highlight.

Fuller also said how the tickets helped present the event in a quality way. “Honestly, using the tickets and quality posters…made this easy to market. It looked professional and quality. The cost for marketing items went below budget. Using these products gave me the confidence to go forward and reach people I never expected to reach.”

 If you’re planning a similar event, Fuller said to be bold. “My advice would be don’t be shy get the word out,” she said. “Ask people to help, they usually want to. If possible have people buy the tickets prior to the event. perhaps encourage advanced ticket sales  by increasing ticket cost at the door.”