TicketRiver Blog

Non-Profit, Sports

Brown Faces on the Greens Attracts Donors with All White Affair

By Lance Trebesch September 15, 2014

Brown Faces on the Greens Junior Golf & Enrichment Summer Program held their All White Affair August 8 to celebrate the program and to help it grow.

“This fundraiser was one many to assist with financial needs of our golf camp, said LaTonia Brown-Dickerson of Brown Faces on the Greens. The All White Affair, which took place at The Big Easy Restaurant in Trenton, New Jersey, featured live music and a 50/50 drawing with all fundraiser proceeds going towards the golf program’s participation costs.

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One of the ways Brown Faces on the Greens enriches children’s lives is by teaching them life lessons through the game of golf. “Our program…is geared towards introducing and offering our children the opportunity to learn and enjoy the game of golf, participate in many life enriching activities while obtaining life and social skills they can utilize their entire life,” said Brown-Dickerson.

The program, which is open to children between five to 16 years of age, focuses on keeping children interested in sports and teaching healthy habits, an interest in the fine and performing arts such as dance, museums, music, drawing and other activities, instilling confidence and inspiring children to live active and exciting lives, providing social and friendship opportunities, increasing the retention of minorities in golf and encouraging family involvement.

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To spread the word about the All White Affair, Brown-Dickerson discussed the variety of promotional tools deployed by the organization. “We used social media via Facebook, Twitter as well as word of mouth and flyer as marketing tools,” she said.

The varied ways of promotion helped secure a huge crowd for the event, which also led to many donations. “Our All White Affair was a blessed success,” she said. “We were able to secure some much needed finances to help with our golf program.” The highlight of the event, she said, was “the wonderful fellowship between all that attended.”

Are you working on an event to raise money for your organization or cause? Brown-Dickerson has some excellent, tried-and-true advice for those who are. “If someone else is planning an event such as this I’d advise them to give themselves enough time to market to ensure a wonderful turnout.” This advice is probably the most common advice our customers have for others who are investing time in their own events because of its importance. It goes without saying that a poorly-planned event won’t generate the types of results you’re hoping for.

If you’d like to donate to Brown Faces on the Greens, check out their GoFundMe page.