The Rock & Worship Roadshow Sells Out in Wichita, Entertains the Masses
The Intrust Bank Arena in Wichita, KS, welcomed the arrival of The Rock & Worship Roadshow. “The Roadshow is a Christian concert featuring 10 bands,” wrote promoter Jeremy Vos in an email interview. “It tours around the United States once a year.” The bands and acts included MercyMe, Crowder, Jamie Grace, Matt Maher, Tedashii, Group 1 Crew, Jon Guerra, I Am They and Shaun Groves.
The event gives fans a night of fellowship, but it also helped aid children in need. The Rock & Worship Roadshow was presented by Compassion International. The organization, as its website states, is “a leading Christian child development organization.” Founded in 1952, Compassion International helps more than 1.5 million children in 26 developing countries with one-to-one sponsorship. “Recognizing that poverty is more than a lack of money, Compassion works through local churches to holistically address the individual physical, economic, educational, and spiritual needs of children—enabling them to thrive, not just survive,” states the site.
Promotion for the event primarily involved the arena itself. “I got the word out by advertising all around the venue,” wrote Vos. “We had announcements play through speakers outside the venue so that people waiting in line could hear about all upcoming events. Also at the end of events we handed out event calendars.” Vos also used local television advertisement to get as many people to the concert as possible.
Having tons of fans come to the event probably wasn’t surprising, but was a big surprise was when the event ended up selling out. “We had people still outside when the venue reached its limit,” Vos wrote. “We had the sold-out crowd singing along to the songs. It sounded great.”
Even though a sold-out crowd is great, it also poses some challenges. “Have the staff prepared for a large crowd and let them have as much excitement to get the fans’ mood happy!” wrote Vos as a piece of advice. To add to that, event calendars and other branded merchandise are great ways to keep your audience in the know about your event and turn them into return customers.
If you happened to miss The Roadshow when it came to your area, you can stay up-to-date by visiting the concert’s website. Also, if you’re interested in helping kids in need, you can also take a look at Compassion International’s website.