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Event of the Week, Fundraisers

Event of the Week: Ribs4Rehab

By Lance Trebesch November 30, 2015

The Rehabilitation Center Raises Money with its 12th Annual Ribs4Rehab BBQ Dinner and Silent Auction

The Rehabilitation Center in Sherman, TX, recently held a fundraiser to ensure their continued focus on patients from all economic backgrounds. The Rehabilitation Center’s 12th Annual Ribs4Rehab BBQ Dinner and Silent Auction provided the community with a fun time filled with music, good food, and the ability to give back to a great cause.

Ribs4Rehab PosterThe Rehabilitation Center offers various types of therapies for adults and children with disabilities and disorders. The center, which has been in operation since 1950, provides services such as physical therapy, occupational therapy, aquatic therapy and speech and language therapy and a sensory integration clinic. The Center’s site also states that the Center also provides other types of support and adjunct services for their patients.

What is especially great about The Rehabilitation Center is that no one is turned away due to lack of money. Thanks to the support of the community and organizations like the United Way, The Rehabilitation Center can provide services to all, regardless of their means.

The Ribs4Rehab fundraiser helped ensure The Rehabilitation Center’s ability to offer help to all. “We raised [about] $10,000 in order to help our under and uninsured clients,” wrote Dan Griffin, PT, the Executive Director of the Center.

The fundraiser included music by The Leavelles and Matt Nix’s Real Country Trio, as well as a silent auction and, of course, tons of barbeque. The event also celebrated the Center’s 65 years of operation.

To spread word of the event, Griffin wrote that Facebook, word of mouth, posters, newspapers, and TV airtime were employed. “TV and Facebook seemed to work the best,” he wrote.

The TV presence, particularly on NBC 10, helped reach a wider online audience; after appearing on NBC 10, the news station wrote a corresponding blog post about the event. This kind of advertisement helped the organization reach the level of success it wanted to achieve. “[The event] went very well – very well attended,” wrote Griffin.

The Rehabilitation Center’s advertising strategy worked great for their event, and one tip Griffin offers from their strategic playbook is to begin your advertising as soon as possible. “Advertise early and often!” he wrote. Especially make sure you can get the ear of your local news organization; as shown with The Rehabilitation Center, a spot on your local news telecast can also positively affect your online audience as well.